Privacy Policy

Last updated: 3 March 2026

Amara is committed to protecting your privacy and handling your personal data with care and transparency.

This Privacy Policy explains how we collect, use, and protect your information when you visit our website or place an order.

1. Who We Are

Amara is a UK-based bridal accessories and veil brand.

If you have any questions about this policy or how your data is handled, please contact:

Email: amarabride@hotmail.com
Business address: Sittingbourne, Kent UK

Amara is the “data controller” responsible for your personal data.

2. What Information We Collect

We may collect the following personal data:

Information You Provide to Us

  • Full name

  • Billing and delivery address

  • Email address

  • Phone number

  • Wedding date (if provided)

  • Order details

Payment Information

Payments are processed securely via our payment provider Squarespace Payments. We do not store your full card details.

Automatically Collected Information

When you visit our website, we may collect:

  • IP address

  • Browser type

  • Device type

  • Pages viewed

  • Time spent on site

This is collected via cookies and analytics tools.

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders

  • Communicate about your purchase

  • Provide customer service

  • Manage returns and exchanges

  • Improve our website and customer experience

  • Send marketing emails (if you have opted in)

We only process your data where we have a lawful basis to do so, including:

  • Contract (to fulfil your order)

  • Legal obligation

  • Legitimate interests (running and improving our business)

  • Consent (for marketing)

4. Marketing Communications

If you subscribe to our newsletter, we may send you updates, launches, and bridal inspiration.

You can unsubscribe at any time by clicking the link in our emails or contacting us directly at amarabride@hotmail.com.

We will never sell or rent your personal data to third parties.

5. Sharing Your Information

We only share your personal data where necessary to operate our business and fulfil your order. This may include:

  • Payment processors (to securely process transactions)

  • Shipping and courier providers (to deliver your order)

  • Website hosting platform (Squarespace)

  • Email service providers (such as Hotmail, for business communications)

Some of our accessories are sourced from independent designers and wholesale suppliers, and certain pieces are purchased once your order is placed. In these cases, we may need to share your order details (such as name, shipping address, and email) with the supplier to fulfil your order. We only share the minimum information necessary, and your data is handled securely.

We only share the minimum information necessary for these services to operate.

Some providers may process data outside of the UK. Where this occurs, appropriate safeguards are in place in accordance with UK data protection law.

We do not sell, trade, or rent your personal data to third parties.

6. International Orders & Suppliers

As some of our accessories are sourced from international designers, your order details may be shared with suppliers where required to fulfil a made-to-order piece.

We ensure any such sharing is limited and secure.

7. Data Retention

We retain your data only for as long as necessary, including:

  • For legal and tax purposes (typically 6 years in the UK)

  • To manage warranties or disputes

  • Until you withdraw marketing consent

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request erasure of your data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please email amarabride@hotmail.com.

9. Cookies

Our website uses cookies to improve your browsing experience and analyse website traffic.

You can control cookies through your browser settings.
For more detailed information, please see our Cookie Policy.

10. Security

We take reasonable technical and organisational measures to protect your personal data. However, no method of transmission over the internet is completely secure.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.